What I do
Life and business is about change. Business planning and personal planning is about anticipating the inevitable brought about by change. It's a fact that those businesses and individuals who plan well are more successful than those that do not. At Doctor Business we help both businesses and individuals anticipate the inevitable and plan for their successful futures, as the process conceptually is the same.
Personal branding is a process of self-discovery and using the results of that analysis to create an image of yourself that captures the essence of the uniqueness and marketability of you. The goal of personal branding is to develop a persona that builds equity with a particular audience. Personal branding is not only learning about yourself, it is influencing others schematic memory through the use of your brand..